Chestnut Hill Shopping Center Rebrands Itself as 'The Street'

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As a mix of local and national businesses revive a New England hotspot with over 60 years of legacy, Chestnut Hill is quickly turning into a little shopping hub to the west of downtown Boston. First was the Mall; now, the focus switches to the outdoor half mile walk along Route 9. Formerly known as Chestnut Hill Shopping Center, the collection of shops including Portobello Road and City Sports will switch its name to The Street, inviting the launch of a juxtaposed mix between fitness oriented retailers (lululemon, The Sports Club/LA) and the reasons for needing to work out (NY's Shake Shack, Pinkberry, and Treat Cupcake Bar will join local mainstay Rosie's Bakery). Listen, shopping is tiring and the fashion set will kill for baked goods. They may be onto something here. You just have to wait a bit—the serious construction is scheduled to begin in May 2013.
· The Street Chestnut Hill [Official Site]
· The Street Timeline: 1950 to Present [The Street]