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Most Interesting Startups, As Told by Our Curators of Cool

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As 2012 draws to a close, we're surveying our friends in the fashion industry about the year's biggest news stories and most exciting developments. Earlier, we covered their favorite purchase of the year. Next up on the survey: most interesting startups. Readers, let us know what you think in the comments.

Q: In your opinion, what was the most interesting startup of the year?

Lani Zervas, Mon Petit Chou Chou blogger: Artistry, a collaborative of artists and jewelry designers (including another local fave of mine, Sophie Hughes) on Dartmouth Street in the South End.

Lisa Pierpont, BOLDFACERS founder: Gympact—two former Harvard Business School students started up a biz that pays YOU to work out.

Amanda Knorr, Spreedia founder: Lovin' Spoonfuls, which was recently a gold winner in the 2012 Mass Challenge accelerator program. The founder Ashley Stanley is the granddaughter of the former senior VP of Bloomingdale's, and left the fashion world to help bridge the gap between places where food goes to waste and places where food is desperately needed.

Renata Certo-Ware, Scorpion Disco and freelance fashion writer/stylist: Bow and Drape—Can't wait to create a Franken-dress!

Liana Krupp, communications consultant and New Brahmin founder: The IOU Project—I'm fascinated with knowing the stories behind not just brands, but specific pieces. To be able to know who made the textile or tailored a jacket as a person and not a faceless company is a game changer for me. It happens in the luxury market, so to see it happen on a more affordable spectrum is daring to challenge the norm of how we consume apparel. Chain supply transparency in the clothing industry should be talked about in the same way many people talk about organic foods.

Heather White, Lifestyle Marketing at PLNDR: Future Boston Alliance.

Lindsey Canant, Junior Copywriter at Joss and Main: Boston startups are knocking it out of the park. I especially love the mix of science and style from brands like Ministry of Supply, Casa Couture, and even Curisma. It's such a uniquely Boston blend.

· All Year in Racked 2012 posts [Racked Boston]