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Who Was the Best Newcomer of 2012? Insiders Weigh In

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As 2012 draws to a close, we're surveying our friends in the fashion industry about the year's biggest news stories and most exciting developments. Yesterday, we explored the most interesting startups, favorite purchases, and the items that got away. Today, we're starting off with notable industry newcomers. Readers, let us know what you think in the comments.

Vira owners via Joel Benjamin for Boston Common

Q: Which industry newcomer caught your attention this year?

Amanda Knorr, Spreedia founder: Vira boutique on Charles Street. They opened in April and bring a younger, bolder vibe to the typically-preppy Beacon Hill.

Renata Certo-Ware, Scorpion Disco and freelance fashion writer/stylist: I'm LOVING the newest slew of androgynous models—males and females. Casey Legler, Erika Linder, the whole gang. It's a total brain-teaser!

Lisa Pierpont, BOLDFACERS founder: She's no newcomer, but I thought Daniela Corte showcased her most exquisite collection to date.

Liana Krupp, communications consultant and New Brahmin founder: In Boston, Luke Aaron. He has a refined sensibility about his clothes and is as much about creating a business as he is about designing beautiful clothes. And Racked Boston! It's about time a larger media entity took this city seriously. Nationally, Jonathan Simkhai—he has this sort of "borrowed from my brother/boyfriend/husband" style, really wearable and well-made without being boring. One to watch.

Lani Zervas, Mon Petit Chou Chou blogger: Hannah Blount. Her new Sticks and Stones collection has blown me away. Edgy, feminine and stunning. It's a departure from her normal egg-inspired work but in a very good way.

Heather White, Lifestyle Marketing at PLNDR: Shea Rose.

Lindsey Canant, Junior Copywriter at Joss and Main: I came across Jennifer Chun when Louis started carrying her line. Her clothes have a layered, urban vibe, and I'm thrilled she has a presence in Boston. Locally, I'm taking cues from Radhika Rana and Vivek Patel (owners of Vira). Their shop is an exciting addition to Charles Street.

· All Year in Racked 2012 posts [Racked Boston]

Daniela Corte

211 Newbury Street, Boston, MA (617) 608-4778 Visit Website

Vira Boutique

107 Charles Street, Boston, MA 02114 (617) 367-0305 Visit Website


60 Northern Avenue, Boston, MA 02110 (617) 262-6100 Visit Website