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Three stories above Newbury Street lies Holiday 2.0, a conceptual interactive pop-up shop only in existence for the next two weeks, and officially opening for business tomorrow, December 8. The minimalistic setup is organized by local Kickstarter darlings Ministry of Supply (a record breaker for its category), Project Repat, and the ultra feminine custom dressmaker, Bow and Drape, with design guidance from Elizabeth McGarry, who describes the aesthetic as "winter wonderland meets tech."
In this perfect blend of commerce and innovation, shoppers can tangibly experience the performance menswear of Ministry, Project Repat's cleverly comforting premise of upcycling old t-shirts into quilts and totes, as well as the opportunity to try on the distinctive muslin samples from Bow and Drape.
All three sets of entrepreneurs will be on hand to walk visitors through their lines and direct them to computer stations so they can further acquaint themselves with the customizable merchandise. White Christmas lights and festive pine branches brighten up the already cozy two-room space, with high ceilings, hardwood floors, and open windows.
Ministry of Supply and Bow and Drape have their signature shirts, dresses, and scarves for immediate purchase, and each brand has creative gift certificate options—for example, Project Repat has its blanket box kit with a prepaid envelope included, allowing customers to submit their old tees with ease. Bow and Drape's gift box highlights fabric swatches and guides the lucky recipient through the dressmaking experience.
Holiday 2.0 is located at 115 Newbury Street (above Alex & Ani) on the Third Floor. It will be open daily to the public from 10am to 7pm Saturday, December 8, through Saturday, December 22. Call (617) 314-5998 for more information.
· Holiday 2.0 [Official Site]
· Ministry of Supply [Official Site]
· Project Repat [Official Site]
· Bow and Drape [Official Site]