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Skincare obsessed guys and gals alike (us included) have succumbed to the Birchbox spell, outlined extensively in the latest issue of The Improper Bostonian. Sampling definitely has universal human pull, so when founders Katia Beauchamp and Hayley Barna—both Harvard Business School grads—jumped onto the try before you buy concept for prestige beauty, they embraced our desire with open arms, not to mention hundreds of cult and underground brands alongside authoritative content to inform and inspire customers.
From Cambridge classrooms to commanding a growing team, Barna describes the close friendship between her and Beauchamp as "married, with 140 kids." Clearly, their "360 degree" approach needs plenty of manpower behind it, and for such rapid growth in just two years, editorial director Mollie Chen succeeds in capturing what Beauchamp says every woman wants: a beauty editor best friend.
We want to know: are any of you long time subscribers burnt out from Birchbox or still smitten? Newbies—what are your thoughts on the company's ability to capture your preferences?
· Good Things In Small Packages [The Improper Bostonian]
· Birchbox [Official Site]