@mikearagon93/Instagram"> clock menu more-arrow no yes

Filed under:

Lucy Activewear Introduces Its 'Light Forest' on the Esplanade

Image via <a href="http://instagram.com/p/e_Us4wCMf1/">@mikearagon93</a>/Instagram
Image via @mikearagon93/Instagram

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

With activewear brands Lululemon and Athleta duking it out for top dog of the yoga pants world, smaller companies like Lucy contemplate creative moves on the sidelines. Today through October 13, Lucy is doing just that with its "Light Forest" along Boston's Esplanade on the Charles River, an ever popular running spot in our sports-obsessed city. WWD reports that the installation contains 10,000 solar-powered LED lights on "reedlike components" that engage and illuminate as runners and walkers pass by. Nature sounds are also embedded for a multi-sensory effect within the lit path that took three days to set up.

Lucy recommends viewing the installation at dusk and dawn for the best experience, but be sure to always bring a friend. The Esplanade is historically not a place you want to be alone in the dark, which is why this luminous initiative is so impactful when enjoyed responsibly. Around 6pm most nights over its duration, free classes are led on site (pilates, boot camp, and even hip hop vinyasa); see the schedule here.
· Lucy Installation Lights Up Boston [WWD]
· Lucy Light Forest [Official Site]