Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Flywheel isn't the only spin giant to open its Boston doors this year—SoulCycle is setting up its bikes at the Chestnut Hill Square development. Though the complex (featuring Equinox, Drybar, Wegman's, and more) has a November 7 opening date, the company website notes a Spring 2014 launch. The focus points of this brand are killer soundtracks and personable instructors, using social media as a platform to familiarize clients with the personalities behind the brand. In addition, they too have proprietary bikes and plenty of loud activewear to profess SoulCycle love. Stay tuned for further details on what will be the first studio in Massachusetts.
· Boston Really Likes Bikes of the Stationary Variety [Racked Boston]
· Flywheel Sports Breaks into Boston With Free Classes [Racked Boston]
· SoulCycle [Official Site]