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Tina Burgos, Formerly of Stel's, Launches Covet + Lou Online

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When Stel's shut its Newbury Street doors several seasons back, the arguably cult-like fan base mourned the loss of a tightly edited indie fashion source in Boston. Moving forward, prepare to hear the name of Stel's former owner, Tina Burgos, once again as she kicks off her e-commerce adventure, Covet + Lou. Just launched yesterday, the clean site showcases contemporary and vintage pieces with a point-of-view: interesting silhouettes, animal inspirations, bohemian prints, gorgeous fabrics, and a welcome bit of androgynous edge. Poring over the lookbook, it becomes evident that there is something essentially New England about the Covet + Lou aesthetic.

Burgos has filled nearly every product category (from jewelry to wall prints, outwear to decorative antlers) with a curated selection featuring her own vintage finds and emerging designers. That blend is personal to its founder, who in handpicking each item realized the e-store is an intimate extension of her own taste. Clearly that approach has worked for her before—and now, it can be enjoyed from a computer screen. Brand stories are essential to the customer experience on Covet + Lou, with blog articles evidence of the priority on introducing the up-and-coming talent.

Alongside the vintage items, brands sold on the site include Ace + Jig (a textile-driven line with much of its collection made in India), H. Fredriksson (flowy pieces and knitwear), The Wild Unknown (quirky astrological illustrations and more artwork), Kai-Aakmann (a Korean-born designer known for street-smart everyday clothing), Randolph Engineering aviators, and Iosselliani jewelry (trendy stacking rings that transcend the trend). Take a look around, and act fast on vintage items—already some have sold out.
· Covet + Lou [Official Site]