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Dressformer Wants to Innovate the Virtual Fitting Room Process

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The concept of a virtual fitting room is hardly a new one, but here in Boston, an originally Russian start-up is trying its hand at innovating that idea. Meet Dressformer, part of the MassChallenge accelerator program, led by a former software developer, CEO Vagan Martirosyan. With four PhD-level experts on math and psychics working behind this soon-to-be patented platform, both shoppers and retailers can benefit from the Facebook-based try-on application. A proprietary technology allows 2D images of an item to be transformed into a 3D object on an interactive avatar built from a shopper's body measurements—meeting the goal of increasing sales and minimizing returns (the never ending online shopping obstacle), coupled with a social media sharing element.

Currently the company is working toward photorealistic quality with accuracy of fit its next priority, down to the way a certain fabric hangs or the movement of an item's structure. The team is working with key partners in Europe, India, Los Angeles, Miami, and even with a fellow MassChallenge finalist, loungewear brand Mariwear. It appears there is still a lot of work to be done in achieving the full spectrum of functionality, dependent on retailers participating and uploading their products to the catalog. Martirosyan notes that within the next few months, accuracy of the modeling will be up to one centimeter.
· Dressformer [Official Site]