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Hadley Douglas Goes From Shop Owner to Mom-Mode in a Flash

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Welcome to Into It, where, we chat with Boston's movers, shakers, and candlestick makers (okay not really) about how style fits into their lives.


Photo courtesy of The Urban Grape

What makes Boston great? It's the plethora of interesting people doing interesting things. Though not always falling in the fashion realm, we think they deserve some notice. Winos might recognize this face: Hadley Douglas is co-owner of The Urban Grape, a stylish and accessible wine shop with a decidedly boutique feel in the South End and Chestnut Hill. She certainly knows a thing about living fabulously, and at her shop, service reigns supreme. Here we discuss shopping obsessions and her biggest pet peeve (it involves UGGs).

1. Describe your style.
My style needs to accomplish a lot of goals at once—I need to be able to go from work mode to mom mode in a flash, all while looking pulled together. That usually means cute jeans and tops, leggings and sweaters, boots and flats, all wrapped up in a preppy-Bohemian bow. But I'm not afraid to work it for date night.

2. How does your work influence your style?
The Urban Grape is a casual environment, but with great design. I think the same can be said for my style. I haven't worn a business suit in over ten years (and probably never will again), but that doesn't mean I don't look pulled together and professional.

3. Where do you shop in Boston?
I love the trifecta of Calypso, Anthropologie, and local heroes Portobello Road. Then I add in J.Crew for the preppy pieces and staples (their back-zip leggings are the best). For trendy stuff I go to Zara and H&M. And you just can't beat Saks for a good date night outfit. I also have a recent obsession with Follain, a skin-care boutique that just opened up around the corner from The Urban Grape South End.

4. Where do you not shop in Boston?
I don't love structured pieces, so I tend to avoid those stores. But if anything, I mostly just wish I had more time for shopping!

5. Describe Boston's fashion sense in three words.
Preppy but cool.


Get to know a bit more about what The Urban Grape is all about...

6. What's the one thing you can't live without?
My Moody Beauty face oil. It's made by a woman in Newburyport, and I actually think I'm addicted. It's done wonders for my skin, and each time I put it on it's like an aromatherapy session.

7. And the one you can't live with?
Listen ladies, I know those UGG slippers have a sole on them, but that doesn't make them shoes. It drives me a little bonkers when I see people walking through Back Bay station in their slippers.

8. What is your biggest indulgence?
In terms of clothes, I'd say accessories—boots, necklaces, fun bags, etc. That said, we just bought a new house and every penny is being saved to redo the kitchen next summer. Our kitchen is the heart of our home, so I've been frantically pinning to my kitchen inspiration board on Pinterest!

9. If you could only exist in one moment in time, what would it be?
If I had to relive only one moment over and over again, it would definitely be Thanksgiving Day. It's my favorite holiday of the year, and encompasses everything we love—good food, good wine, and all of the people we adore in one room. It's always the best day of the year.

10. And what would you be wearing?
Leggings, one of TJ's sweaters, and (ahem, indoor) slippers. The only accessory I'd need is a glass of Billecart-Salmon Brut Rosé Champagne in my hand!
· The Urban Grape [Official Site]
· All Into It posts [Racked Boston]