Feel the Burn

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Better think twice before using "spinning" to describe your usual indoor cycling class: The trademark owner, California-based Mad Dogg Athletics, has owned the term for about 20 years. Racked National digs into the controversial use of the word, how Mad Dogg came to be, and why CEO John Baudhuin is fighting to protect his brand. [Racked]