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The weather outside is a bit frightful, but Boston-based athletic giant New Balance is taking on the dreaded chore of cleaning up snow along the Charles River. In a sponsorship with the state's Department of Conservation and Recreation, the company pledges to fund snow removal along 17 miles of footpaths this winter to aid residents in continuing their outdoor workouts safely. [BostInno]

New Balance Boston Experience Store

583 Boylston Street, Boston, MA 02116 (617) 266-1583 Visit Website