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Birkenstock, 'Brand of the Year,' Collaborating with Concepts

Arizona Caribou Nubuck Sandal, <a href="https://www.birkenstockusa.com/products/women/sandals/arizona/caribou-nubuck/55240">$120</a>
Arizona Caribou Nubuck Sandal, $120

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Are Birkenstocks back when Vogue sings their praises? In certain circles, they were never out of style, but these days high fashion is cementing their place as an official trend. WWD just dubbed them "Brand of the Year," noting in its rundown of the storied brand's rediscovered success that The Tannery expects the line to be a top seller this upcoming spring. And apparently, Harvard Square sister store Concepts will plan a collaboration with Birkenstock. Stay tuned on whether or not this comfy footwear makes a big Boston comeback.
· Brand of the Year: Birkenstock [WWD]
· Isabel Marant Makes a Designer Birkenstock [Racked National]
· Birkenstock [Official Site]

The Tannery

711 Boylston Street, Boston, MA 02116 (617) 267-5500 Visit Website

Concepts

37 Brattle Street, Cambridge, MA 02138 (617) 868-2001 Visit Website