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Newbury Comics as it exists today is a far cry from its humble roots in an itsy bitsy studio apartment on the street it affectionately named itself after. With nearly 30 stores in New England, the still independently-owned company continues its takeover of Boston shopping venues, opening a second Cambridge location (Harvard Square is home to the other) at CambridgeSide Galleria just two weeks ago. While the retailer focused strongly on music and comics in the earlier phases of its more than 30-year run, changes in demand have driven Newbury Comics further into streetwear and pop culture goods.
That shift away from vinyl and CDs (which they do still stock) is reflected in this and many of the company's stores, with goods from Obey, Neff, and LRG on the racks. Jennifer Rotigliano, VP of Property Marketing for the mall owner New England Development, notes in a statement: "We're really excited to have Newbury Comics at CambridgeSide Galleria as they support independent artists and offer pop culture products that amuse and entertain. It's really a perfect fit for our young, trend-focused shoppers."
· Newbury Comics [Official Site]
· CambridgeSide Galleria [Official Site]