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Can't deny that Chanel serves as a pinnacle of luxury on Newbury Street, with its longtime inherently classic No. 5 address nodding to the company history. But today, the French fashion house ushers customers into its major upgrade across the street, opening doors to the 10,000 square foot flagship at 6 Newbury Street. While the former space on the first floor of the Taj Hotel was dark and compact, this new store is like a work of art—punctuated by actual artwork installations throughout the store and designed by architect and collaborator Peter Marino.
With every detail speaking to the Chanel archives (rugs, chairs, and wall finishes often hint at signature tweed patterns), the space is bright and inviting, allowing shoppers to flow through different rooms on two floors. The first floor is dedicated to accessories and beauty, with each "room" boasting different wall finishes and textures, framed by glossy black. Meanwhile, the top floor is modeled in the style of Mademoiselle Coco Chanel's Paris apartment, housing ready-to-wear, plush tweed furniture, fitting rooms, and a crystal-covered deer by artist Mark Swanson—likely the chicest mascot on Newbury.
· Chanel Will Skip Across Newbury in December [Racked Boston]
· Chanel Goes Bigger in Boston [WWD]
· Chanel [Official Site]