clock menu more-arrow no yes mobile

Filed under:

Campaign Trail

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A few months ago, activewear brand Lucy set up an illuminating presence along the Charles River with its "Light Forest," and its latest campaign also ties in to Massachusetts. Actress Elizabeth Banks, a Pittsfield native, directed the short film associated with Lucy's #childspose campaign, jokingly reminding that at any hint of stress this holiday season, there is always the relaxing yoga pose to save you. [Vimeo]