Campaign Trail

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A few months ago, activewear brand Lucy set up an illuminating presence along the Charles River with its "Light Forest," and its latest campaign also ties in to Massachusetts. Actress Elizabeth Banks, a Pittsfield native, directed the short film associated with Lucy's #childspose campaign, jokingly reminding that at any hint of stress this holiday season, there is always the relaxing yoga pose to save you. [Vimeo]