Here's How H&M's 'Aggressive' US Expansion Affects Boston

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

H&M is choosing to go where Zara won't, WWD reported last week, with the decision to make an "aggressive" expansion into the US. With over 250 stores stateside, the company hinted at bringing more European H&M brands like & Other Stories and Cos across the pond. More importantly, the fast fashion retailer has some big plans for its Newbury Street store here in Boston—namely a 2013 renovation and the introduction of its home collection (hear that, Zara?), which should take up about 10% of the store space.
· H&M's Cos Brand Is Definitely Coming to America [Racked]
· H&M Making Aggressive U.S. Push [WWD]