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As Boston emerges from the shock of Monday's tragedy, our city is beginning to mobilize and come to the aid of the Marathon bombing victims. With at least 170 injured individuals, many families face a long journey ahead in recovery, and these retail developments benefit their hardships while also improving overall Boston morale.
Rue La La: The Fort Point e-retailer is speaking to its Boston address with a black t-shirt featuring "Tough Proud Brave Free Boston" on the front and Monday's date emblazoned at the lower corner. Net proceeds from the $20 shirt will go directly to the Emergency Medical Fund at Massachusetts General Hospital, where a sizable portion of the affected victims are being treated.
Ink to the People: Emerson students designed a shirt being sold through Ink to the People, also at $20, with a cobalt and yellow design reading "Boston Strong" that references the Boston Athletic Association colors. All proceeds from the shirt go to The One Fund Boston charity, which was quickly established by Governor Deval Patrick and Mayor Thomas Menino, benefitting families that were severely affected by Monday's attack.
Ball and Buck: Racked 38 member Ball and Buck is at the helm of Pats Day Fund, which will be donating 10% of next Monday's in-store and online sales to the Boston chapter of the Red Cross. Owner Mark Bollman is encouraging other interested retailers to participate in the efforts as well.
Also of note, representatives from the city's Inspectional Services Department, the Boston Redevelopment Authority, and the Department of Neighborhood Development are all on hand at the Park Plaza Castle to provide assistance and support to Back Bay businesses. This satellite center of the Business Assistance Center will be open until 6pm today and from 9am to 6pm tomorrow.
The crime scene map was updated at 3pm today, shrinking slightly in size to include the constraints of Boylston Street and Huntington Avenue, from Hereford to Clarendon streets (the latter of which are open).
Fashion Project: This Boston-based online consignment meets non-profit retailer has created an exclusive boutique which will donate 100% of its sales to The One Fund Boston charity. They also offer free shipping on orders of $100 or more.
Old Try x Union Press: We caught wind of this Old Try x Union Press collaborative print on N'East Style the other day. The $40 hand pressed print is 13" x 20" and it's based on the first flag of New England. All the profits will go to the hugely successful TUGG (Technology Underwriting Greater Good) fundraiser, which as of 5pm on Wednesday, April 17, sits at just under $150,000.
MORE WAYS TO SUPPORT AS OF THURSDAY, APRIL 18:
Also on Ink to the People, 6one7 productions is seeking 617 t-shirt purchases. For $20, the black tee reads "We Are Boston" in blue, with Monday's date below in yellow.
Patagonia on Newbury will lead a memorial run next Tuesday, April 23. Interested people can meet at the 346 Newbury store at 6:30, for a 6:40 run departure. The run will conclude with a moment of silence and candlelight vigil.
Allston Pudding has compiled 130 songs from 130 different musicians both regionally and nationwide to memorialize Monday's bombings. Donate at least $1 to download the tracks. 100% of the proceeds will go to The One Fund Boston.
The Liberty Hotel: TONIGHT the Liberty Hotel will host its weekly Fashionably Late event in honor of Monday's victims. Doors open at 9pm with a fashion show starting at 10pm. A portion of the bar proceeds from the evening will go to The One Fund Boston.
City Sports: Over at its Porter Square location, City Spots is encouraging runners to join a 5k race in solidarity but also to raise funds for The One Fund Boston. For every runner that participates, the athletic retailer will donate 5% to the fund. Commemorative shirts will also be sold, with 100% of the proceeds going to the fun. Any and all BAA or Marathon gear sold in the stores or online will have 26.2% donated to the fund. UPDATE, 4/19/13: Due to security concerns over this event, City Sports has cancelled the 5k but will still donate $7500 to The One Fund Boston in honor of all the virtual RSVPs received. They encourage runners to print out a bib and run individually wherever they may be tomorrow morning, with an official 5k race being organized for later this year.
Motley x Pura Vida: South End retailer Motley has partnered with bracelet maker Pura Vida to create a blue and yellow Boston Marathon Bracelet ($6, including shipping). 100% of the sales will go to The One Fund Boston. Place an order today for shipment as early as next week.
Daniela Corte: The local designer will donate 15% of all sales made online and in-store on Monday, April 22, to The One Fund Boston.
We hope to continue updating this list as more fundraising opportunities become available. Know of any? Email us: firstname.lastname@example.org.