Former Rugby Space Staying in RL Family With Denim & Supply

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One door closes, another door opens—and in the case of 342 Newbury Street, the revolving door of stores will stay in the Ralph Lauren family. What was formerly Rugby, with a collegiate aesthetic fit for Boston's university crowd, will be transformed into Denim & Supply, a diffusion line of the overarching lifestyle brand. The outpost makes up half of the first-ever US flagship pair, with a New York Greenwich Village location as its partner. While Rugby veered toward prep, Denim & Supply speaks to some rustic, boho sensibilities.
· When Will Rugby's Boston Flagship Close? [Racked Boston]
· Ralph Lauren's Old Rugby Store Will Be a Denim & Supply [Racked NY]
· Denim & Supply [Official Site]