Steven Alan Brings Its Cool Kid Stock to Newbury Street

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Emerging designers with an all-American spin are the bread and butter of New York retailer Steven Alan, which opened its first Boston location at 172 Newbury Street over the weekend. 1500 square feet of space is enough to lure in shoppers, both locals and out-of-towners, with newcomer designers like Marissa Webb, men's footwear exclusives from Rancourt, and contemporary classics from covetable brands including Clare Vivier and Levi's. The boutique is ideal for a co-ed shopping date, and its Back Bay address reflects the "nice synergy of stores and businesses" owner Steven Alan identified in Boston.

Curated merchandise from hard-to-find indie lines—think Acne, Daryl K, and Rachel Comey—sit alongside the retailer's private line of roomy shirt dresses, luxe basics, and men's trousers (plenty of summer chambray abounds). In an effort to connect with its new home, the store will be donating 15% of all Steven Alan shirting sales to The One Fund Boston. It also stocks one-of-a-kind regional goods from Lotuff Leather and Artemis Design Co. Welcome, Steven!
· Steven Alan [Official Site]
· 14 New and Improved Boston Stores to Check Out [Racked Boston]