Drybar Announces Boston Expansion as Soon as Later This Year

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If you didn't think blow dry bars were big business, it's time to think again. Apparently the national leader Drybar is on its way to exceeding $40 million in revenue this year—major growth for a company born in 2010. It also launched a product line for both styling tools as well as elixirs and treatments, now being sold at the salon chain, Sephora, and QVC. But alas, the phenomenon of this tightly branded blowout shop has evaded the hair of Bostonians, who perhaps only know Drybar from trips to NYC or LA (its hometown).

However, a press release from yesterday notes that the salon has plans to open a Boston location in 2013, though no word yet on when or where. How will it stack up against the hoards of other dry bars around town? It is in fact the one which coined the term, so we're thinking Boston girls will latch on in no time—though hopefully not at the expense of our homegrown competitors like Be Styled and Gust-o. We imagine fellow national chain Blo hasn't hurt the others' business too much, so maybe it's the kind of market where the more enthusiasts there are, the better? Weigh in on the rise of blow dry bars in the comments.
· Drybar [Official Site]