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Menswear is a burgeoning business in Boston these days—seriously, it feels like that's where all the excitement is—but the main clusters of activity are huddled around the Back Bay, South End, and downtown. Carolina Tejedor Meyers is taking a gamble on the fact that guys in Jamaica Plain are yearning for on-point apparel and accessories too. So she opened her boutique, Caramelo Clothing Co., at 606 Centre Street just this past month, and it's worth a hop on the Orange Line.
The store is poised to become a staple for gents in JP and beyond, boasting a brand mix including somewhat obscure labels like Osmium, Forage and Jeremy Argyle neckwear, Fall River-based New England Shirt Co., and Penguin. Alongside a polished selection of apparel, Caramelo also stocks wallets, bags, belts, and shaving goods. Hey, there's no denying the proliferation of bearded guys in this neighborhood.
The name Caramelo is more than just a nod to the owner's Columbian heritage—she says the term is "sticky," noting that "We want people to stick to us." With its global sensibility, locally-sourced inventory, and Brooklyn-inspired look, we're thinking people will catch on.
· Caramelo Clothing Co. [Official Site]