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Jonathan Soroff Is a World-Class Shopper Who Hates Labels

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Welcome to Into It, where, we chat with Boston's movers, shakers, and candlestick makers (okay, not really) about how style fits into their lives.

What makes Boston great? It's the plethora of interesting people doing interesting things. Though not always falling in the fashion realm, we think they deserve some notice. Today, we're talking to Jonathan Soroff. As Boston's token l'enfant terrible, Soroff has made a career out of his sharp tongue and even sharper writing. A Newton native armed with a personality of splendiferous proportion, Soroff has intrigued, enchanted, and enraptured the city, all while donning his own revolutionary costume for the day.—Justin Reis

1. Describe your style.
I like a lot of costume.

2. How does your work influence your style?
It allows me to look and behave like a jackass/bad Cary Grant impersonator.

3. Where do you shop in Boston?
I don't. I shop when I travel. I don't particularly like shopping except when it's a cultural experience, you're liable to find cooler things, and there's less chance you'll see some douche at a cocktail party wearing the same thing. I also could give a shit about labels and LOVE LOVE LOVE inexpensive little shops in wherever, despite my having a VERY HIGH END wardrobe.

4. Where do you not shop in Boston?
Men's rooms.

5. Describe Boston's fashion sense in three words.
Eclectic. Underestimated. Unexpected.

6. What's the one thing you can't live without?
Sam [Mazzarelli, Soroff's partner] and my family and friends. After that, always having a trip somewhere planned.

7. And the one you can't live with?

8. What is your biggest indulgence?

9. If you could only exist in one moment in time, what would it be?
Eternal simultaneous penile and anal orgasms.

10. And what would you be wearing?
Maybe something, but probably nothing.
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