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The Vans DQM General Store Will Open on Newbury St. in July

Interior of the Soho store via <a href=";set=a.394750643870276.98512.265974103414598&amp;type=1&amp;theater">The Vans DQM General</a>/Facebook
Interior of the Soho store via The Vans DQM General/Facebook

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The Vans history pulls from Massachusetts more than most realize, as its founding brothers Paul and Jim Van Doren, Braintree natives, teamed up with their buddy Gordon Lee at one of the country's largest 1960s shoemakers, Randolph Rubber Company, to launch Vans in Anaheim, California. It was just a couple years ago that the lifestyle brand opened The General—a joint venture with leading NYC skate shop DQM—right in the heart of Soho, and this July, the team will deliver its concept to the Back Bay.

This co-branded Vans DQM General store will take up 1,200 square feet of 174 Newbury Street, featuring decor highlights like vintage machinery and Vans memorabilia. The product mix will be similar to that of the NYC store: exclusive collaborations between DQM and Vans for footwear and crafted apparel, as well as select products from each premium line for men and women. Looks to be a good addition to the Boston retail scene.
· DQM for Vans [Official Site]
· Vans [Official Site]
· DQM [Official Site]

DQM for Vans The General

174 Newbury Street, Boston, MA 02116