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Newbury Street veteran and award-winning brow and makeup expert Julie Michaud is introducing her concept "beauty lab" Prettyology to Boston this month after a stint working under Dr. Ruth Tedaldi at Dermatology Partners in Wellesley. What constitutes a beauty lab? According to Michaud, it means assembling a savvy team specialized in cosmetic applications, lash extensions, and brows as well as the more advanced French art of semi-permanent micro-pigmentation, medical grade facials, and anti-aging injectibles administered through Dr. Tedaldi.
Unlike a spa, Prettyology is all about your face, and where it's different than your usual dermatologist is the boutique environment—a no-anxiety zone for getting pretty through some next-level processes. The menu of services is quite extensive, but the true sweet spots for the business are micro-pigmentation (better know as cosmetic tattooing), high tech facials using Intraceutical products, and its own Prettyology cosmetic line.
Maybe you over-plucked back in junior high or simply want a fuller brow. Perhaps you've been unenthused by pale lips or a sparse lash line. Michaud and her personally-trained "prettyologists" are experienced in using iron oxide dyes with a precise hand tool in a ultra clean exam room with bright, crucial natural light from above. The pigment can last anywhere from two to ten years and healing from a session will take a healthy person five to seven days. Historically, the procedure was done by sticking a needle in bamboo to mimic a makeup brush, pushing pigment into the skin; nowadays, the hand tool is an autoclave version, though many people are trained to use a machine. Michaud, trained in Paris, prefers the more natural look of the hand tool, which slowly is becoming a dying art.
At Prettyology, the approach towards facials is a red carpet-ready concept built around corrective applications. While healing time after micro-pigmentation can last a week, non-injectable services have you out the door looking good-to-go. The NuFace Intraceuticals line is full of botanical-based peptides, using oxygen as a delivery method to push serums down to the hylauronic acid level, replenishing your skin's nature moisture layer. The discovery of this process was in Australia, where high skin cancer rates require medicine to think outside the box—in this case, infusing topical chemotherapy into the skin. Jennifer Chioccariello, the lead medical aesthetician, consults with each client beforehand for a customized service, while maintenance products can extend the firming, moisturizing results beyond the typical five to seven days from the treatment.
When asked what was the motivation for Prettyology, Michaud noted that there is no national brand for micropigmentation, nor a lot of direction for interested customers. The goal is to expand in Massachusetts, then beyond to Florida, Connecticut, and New York. Don't be surprised if you see the Toronto-made, paraben-free makeup line and enthusiastic client base up and down the East Coast within the next few years.
· Prettyology [Official Site]