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One size up top, another down below—that's the chorus of frustrations that countless women face when trying to shop for workwear. Add on the issue of smaller purses each season and big plans after 5pm, and toting along a second set of clothes for the bar sounds awful. Chrissie Gorman, a Harvard Business School grad, and Lauren Harris, a Parsons grad, are on a mission to solve those predicaments with Tailour, a line of dresses meant to fit actual human body shapes, not mannequin ones.
Founded on the belief that a dress code doesn't have to be prohibitive (whether in sizing or price points beyond what a twenty-something can bear), the duo decided to launch a line with classic sizing but a body-type focused component. Take a quiz and flattering dress options (under $200) in a charcoal and black ponte or vibrant blue and red silk appear before your eyes, with free shipping and returns for your ease. Straying from the conventional fashion calendar, the line is meant to transition from office to play and season to season, offering a New England sensibility about versatility and value. No surprise there, considering that Gorman is a Massachusetts native and a grant from her HBS program permitted Tailour to explore the possibility of this tempting concept.
What's next for the brand? They hope to introduce darker hues and a custom print this fall, maybe venturing into the territory of pants and shirts, with blazers further down the line. But before that, they'll be throwing a trunk show at OnNewbury (332 Newbury) this Sunday, July 14, from 3pm to 5pm. Get a first look at the new silk collection by RSVPing to email@example.com.
· Tailour [Official Site]