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Lingerie E-Retailer L'Ecole Nuit Opens a Brick-and-Mortar Store

Shell Belle Love Me Camisole, $239
Shell Belle Love Me Camisole, $239

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Tucked away off of Massachusetts Avenue is a freshly opened lingerie boutique, the brick-and-mortar expansion of Kristine Isberg's one year old e-commerce business. L'Ecole Nuit, a cheeky translation of "night school" in French, showcases European lingerie (much of which is exclusive this side of the Atlantic) with a focus on lacy, romantic pieces that are also comfortable. Having recently introduced sleepwear from London line MaybeBlu, and stocking Lelo "intimate pleasure objects" in addition to lingerie, the boutique is a one-stop shop for all your boudoir needs.

Mimi Holliday, which is not exclusive to the store, is the biggest seller here—but French line LOU (an iconic Parisian label, 80 years old) and Shell Belle (an English designer using vintage lace and fine silk) are among the collections attracting attention. LOU makes ultra soft lace daytime bras and garters, while Shell Belle focuses on honeymoon pieces that travel from bedroom to beach at prices upwards of $200. Other notable brands include Empreinte, another French label perfect for bigger busts, Christine QUARTIER LA TENTE, a vampy French designer making celebrity-adored styles that are meant to seduce, and Gerbe legwear.

Moving beyond the lingerie drawer, Isberg plans to introduce swimwear into the mix at some point and also offers styling services for boudoir shoots—a trend undeniably taking hold among Boston women.

Come check out the store next Wednesday, July 17, from 7pm to 9pm when Isberg will host makeup artist Jannicke Welde and Annika Roser of Ma Cherie photo studios to talk preparing for boudoir shoots. Tickets are $10 and can be purchased here.


· L'Ecole Nuit [Official Site]