Flock Launches Its E-Commerce Site—And It's Really Good

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It's rare to find a local boutique with as strong a presence online as off, but Flock just entered those ranks with a spiffy revamped website and loads of goods uploaded to it. If you're not constantly perusing the racks of this Shawmut Avenue storefront, the highly stylized e-commerce site gives the opportunity to shop the racks of boho-spirited buys virtually and have everything delivered to your doorstep. More importantly, gorgeous imagery and product shots demonstrate the laid-back aesthetic of its main lady, Dani McDonald—perfect studying for outfit inspiration. Also noteworthy is the curated "Wedding" category of merchandise: gifts like earthy jewelry, decorative keepsakes, and white apparel for the bride-to-be or yourself. Meanwhile the "Gifts & Home" category makes for prime gift-giving for any occasion.
· Boston's 38 Essential Shopping Experiences [Racked Boston]
· Abby Larson of Style Me Pretty on Her Favorite NE Weddings [Racked Boston]
· Flock Boston [Official Site]