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NY Retailer Journelle Road Trips to Boston, Intimates in Tow

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Traveling pop-up shops (as in on wheels) seem to be the standard concept for New York retailers looking to break ground in the Boston area, and lingerie supplier Journelle is following that trend in a freshly-renovated Airstream trailer sweetly titled "The Grey Lady." The online and offline boutique is bringing 21 feet full of premium brands like Eberjey, Natori, Cosabella, and Elle McPherson up the coast from its Upper East Side, Union Square, and Soho NYC locations for Boston ladies to try on.

Journelle will be stationed at Dewey Square on Friday from 10am to 2pm offering expert fittings over bubbly and small bites, then moving to Harvard Square on Saturday from 11am to 5pm. Follow @journellerdtrip for exact whereabouts to determine your proper size and shop some luxurious occasion or gorgeous everyday undies.

· Journelle Road Trip [Official Blog]
· Journelle [Official Site]