Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The Sperry flagship is set to open in Natick tomorrow, with a New England beach house concept in effect. WWD shares a peek at the storefront and chats with Marty Marstiller, VP of the retail for the brand, about hitting a younger customer base through experiential shopping in key markets including Massachusetts, the company's home base. [WWD]