H&M Is Adding 30,000 Square Feet to Its Newbury Street Store

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Fast fashion behemoth H&M has finally launched its e-commerce platform, but when you hear what's going down at the Newbury Street store, some in-person shopping will be in order. Today's website revamp coincides with the US launch of the H&M home collection, which can be shopped online as well as two brick-and-mortar stores, though neither is located in Boston. However, today WWD notes that the retailer will be adding 30,000 square feet (yes, that many) to the Back Bay store, which is already rather large relative to other local outposts. As reported back in March, only a fraction of that space will be dedicated to the home collection, so we're scratching our heads at what is planned for such a signficant store expansion. No word yet on when Newbury Street will be updated.
· H&M Launches US E-Commerce With Home, Plus-Size, and Maternity [Racked]
· Here's How H&M's 'Aggressive' US Expansion Affects Boston [Racked Boston]
· H&M Launches E-Commerce in U.S. [WWD]