Can It Be True? Suburban Retailer Viola Lovely Is Now Open!

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It looks like the rumors are true: Viola Lovely, the posh retailer taking over suburban closets and considered one of the more exciting expansions of this year, has finally opened its South End doors. Are you ready to ogle Golden Goose, Jerome Dreyfuss, Yigal Azrouël, and plenty of more exclusive top-notch designers right on Washington Street, no car involved? Let's give owner Lisa Cancelli and the whole Viola team a warm Boston welcome.
· All Viola Lovely news [Racked Boston]
· Viola Lovely [Official Site]