Boston's First John Varvatos Store Embodies a Rock & Roll Spirit

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Multiple CFDA award-winning designer menswear John Varvatos has officially made his mark on the Boston retail scene with the opening of a new standalone concept store in Copley Place. This 2500 square foot space—the lifestyle brand's eleventh location—worships rock and roll icons (Alice Cooper, The Who, Willie Nelson) from the 1960s through today, with a black and steel storefront that features white brick walls, French mirrors, and fixtures designed by Varvatos himself, including centerpiece light bulb chandeliers.

Shoppers will encounter a full spectrum of Varvatos goods on display: Collection, Star USA, and Converse by John Varvatos lines as well as Fall 2013 suiting and sportswear, including leather and suede jackets, premium knit outwear, leather and canvas footwear, and surprise! More leather. Ernst Benz by John Varvatos limited edition watches will be available—punctuality may not be a rock and roll signature, but looking good sure is. Aside from the merchandise, familiar photography from the genre (rare portraits, live performance shots) is strewn about the walls. The designer himself collaborated with Rock Paper Photo to curate images specifically for Boston, with hand-signed photograph prints for purchase.

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