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New Balance Broke Ground on Its Epic $500 Million Complex

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Just yesterday, New Balance broke ground on a 14 acre, $500 million complex in Brighton near the athletic company's current offices—one of the bigger developments taking shape in Boston these next couple years. Much like its competitor Converse who is upgrading Lovejoy Wharf, New Balance is building a new world headquarters at the site, called "Boston Landing," that in addition to hundreds of square feet of offices will include retail space, a hotel, a commuter rail station, and an enormous sports complex linking the brand to its customers and athletes.

Work has already commenced on the six-story office component, a building designed by Elkus Manfredi Architects, which The Boston Globe reports should be complete within two years. No word on which stores will be in the retail space, though it apparently includes an improved New Balance Factory Store.
· Boston sports, health district set for along Pike [Boston Globe]
· New Balance Headquarters Plans Prove Brighton's Got Sole [Racked Boston]
· Converse Moving Away From Basketball, Into Boston [Racked Boston]

New Balance Boston Experience Store

583 Boylston Street, Boston, MA 02116 (617) 266-1583 Visit Website