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DC-based beauty retailer Bluemercury is making a noticeable Boston push as of late, finally opening its Newbury Street store just this past week (its third in the area) with another coming soon in Lynnfield. Where this nationwide chain trumps everyone's other go-to—ahem, Sephora—is a focus on spa-grade products and services, and the Back Bay space showcases that with an essentially Boston design. Shoppers will encounter original floor tile and exposed brick beams and walls in the garden-level boutique, with branded displays begging to be tested and inspected.
The focus of the store upon entering is on somewhat exclusive offerings: Jo Malone fragrances, cult-favorite skincare La Mer, and co-founder Marla Malcolm Beck's M-61 line. The Harvard Business School graduate uncovered the Boston location using advanced geo-targeting software, and with the ease of shopping dozens of brands in one place (including neighbors like Kiehl's and the W Hotel's Bliss products) we are sure she chose wisely.
Prominent cosmetic lines Bobbi Brown, Trish McEvoy, and Nars add color to the space, while a nail wall showcasing mostly Deborah Lippmann polishes entices you to experiment. Luscious candles from Lafco, Diptyque, Tocca, and Nest are a welcome olfactory overload, while skincare specialists Skinceuticals, Mario Badescu, and Dermalogica are a treat for troubled skin. Hair items lie toward the back of the shop, with Mason Pearson brushes on hand alongside salon brands Bumble and Bumble, Oribe, and Moroccan Oil. And if the weakening sun is a concern of yours, top notch sunless tanning products from St. Tropez and Tan Towel are at the ready.
Finally, if you want an immediate pick-me-up, schedule a service in the tidy and welcoming back Spa. Facials start around $130, with the exception of the thirty-minute Fast Blast option at $85. Brow styling and waxing take care of unwanted hair (starting at $25 and $20 respectively), and a massage menu will make you say "ahh," just like those delicious candles in the front of the store.
· Software Helps Retailers Find New Locations [Racked Boston]
· Bluemercury Co-Founder Dishes on the Beauty Biz [Racked Chicago]
· Bluemercury [Official Site]