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John Varvatos has been rather affectionate toward Boston's men recently, no? Having opened his first store here just a couple months ago, the Greek American designer is now tapping leading New England athletes for the Style & Substance campaign on his website. Featured in the menswear campaign are Rajon Rondo of the Celtics, Julian Edelman of the Patriots, Jacoby Ellsbury of the Red Sox, and two Bruins players, Gregory Campbell and Patrice Bergeron—and apparently, last night's store opening party boasted both Rondo and Edelman on its guestlist. Scope out all the Boston area photo shoots to a) take a hint on how to get dressed (if you're a guy) or b) appreciate some eye candy off the field and in better fitting pants.
· Dear boyfriends: John Varvatos opened, no more excuses [Stylephile]
· Boston's John Varvatos Store Embodies a Rock & Roll Spirit [Racked Boston]
· Style & Substance [John Varvatos]