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Massachusetts has historically had a strong foothold on the footwear business, with the new wave of shoe company using web-based crowdfunding to raise brand awareness. A plethora of start-ups—men's boots from Boston Boot Co., flip flops from Cape Cod Shoe Supply Co., waterproof sneakers from Forsake—have started to call the metro area home, operating on a "shoestring budget" while "taking advantage of Internet fund-raising sites." [Boston Globe]