Architect Peter Marino Explains Chanel's 'Residential Look'

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• Photos by Paul Warchol, courtesy of Architectural Digest

Anyone who followed the December opening of Chanel's 10,000 square foot emporium at 6 Newbury Street is familiar with the many references to Coco Chanel's Parisian apartment strategically placed throughout the two-level store. In the March issue of Architectural Digest, architect Peter Marino elaborates further on the "residential look" adopted by the luxury house in its newest boutiques and how that inspiration is translated to the Newbury location. Mentioning that Boston is a conservative town, Marino went for "quiet luxury, nothing trendy or loud," resulting in a space that he believes "is like a work of couture."

For example, a custom beige suede sofa and gilded cocktail table pull their influence from those owned the brand's namesake designer, combined with contemporary art additions like the already infamous rhinestone stag from Marc Swanson as a nod to Chanel's original rue Cambon home. If you haven't checked out the elegant, hyper-detailed space yet, enjoy this peek from Architectural Digest.

· Peter Marino Designs Chanel's Sophisticated New Boston Flagship [AD]
· Chanel's Boston Flagship Boasts Gold Walls, Tweed, and Art [Racked Boston]