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Down the Atlantic coast, word comes from Philly that Urban Outfitters is launching an outdoor and fitness concept brand, Without Walls, over the next couple of months. The selection of goods will reflect the general UO aesthetic, applying colorful, streetwear-inspired prints to apparel for training, surfing, hiking, and cycling. In addition to its own private line, Without Walls will also stock items from Asics, Vans, Patagonia, and more. Expect to find the collection at the Harvard Square store in Cambridge this April.
· Urban Outfitters to Launch Fitness Brand—But Not in Philly [Racked Philly]
· Urban Outfitters to Launch New Fitness Brand Next Month [Be Well Philly]
· Without Walls [Official Site]