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When Men's Wearhouse Inc. purchased the Joseph Abboud brand last year, it also hired Joseph Abboud himself as chief creative director to reunite the designer with his namesake label after almost a decade removed. This spring, Roslindale-native Abboud will replace founder George Zimmer as the face of Men's Wearhouse in a documentary-style TV campaign to focus on the company's American-manufactured Joseph Abboud line of suits.
The collection (around $500 a suit) is produced using Italian fabrics in a New Bedford factory, a scene prominently featured in the commercials. The ads will roll out in four phases, with them airing in New York and San Francisco for the initial two phases, and airing in the New England region for the last two.
· Joseph Abboud Stars in Men's Wearhouse T.V. Campaign [WWD]
· Joseph Abboud, label a perfect fit again [Boston Globe]
· Joseph Abboud [Men's Wearhouse]