Flagship Photo"> clock menu more-arrow no yes

Filed under:

Beacon Hill Boutique Vira Shutters, Moves to E-Commerce

Ciao, Vira! Photo by <a href="http://www.flagshipphoto.com">Flagship Photo</a>
Ciao, Vira! Photo by Flagship Photo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last month, award-winning Beacon Hill boutique Vira (a Racked 38 member) shuttered its Charles Street spot to make the complete switch to e-commerce. It's a bummer to see the store close up shop, as its lofty white-walled space was a fresh canvas for colorful clothes from off-the-radar, international designers. But as one door closes, another virtual one opens, and owners Vivek and Radhika have already relaunched their website. Though the selection isn't necessarily expansive, there are fun pieces available to shop including a faux leather fit-and-flare party dress ($105) and a floral lace maxi dress ($79).
· VIRA [Official Site]

Vira Boutique

107 Charles Street, Boston, MA 02114 (617) 367-0305 Visit Website