Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Try scrolling through Pinterest without spotting bubblegum colors on the strands of your favorite street style and editorial subjects. It can't be done. So if the thought of dipping your own ends into shades of purple, pink, and blue is too daunting an experiment, SalonCapri's newest service may be of interest. Starting at $35, the Newbury Street salon will apply L'Oréal Professionnel Hair Chalk in combinations of five bright colors (violet, blue, coral, green, and pink) or natural shades (bronze, coffee, and black) to achieve a temporary look meant to fade gradually over two to ten washes.
Using water-based ink, L'Oréal Professionnel describes the product (also available for take home at $24 a bottle) as "a new form of makeup for hair." Brunettes can even get in on the fun, which can otherwise be a tricky proposition using more permanent dying measures (bleach, anyone?). Coming out of its packaging with a paint texture, the ink dries soft after being set with a blowdryer; pastel tones are achieved by diluting the pigment with water. And post-service, no need to fear bleeding colors—you won't see rainbow hues on clothing, towels, or pillowcases. Anyone want to tackle the barely-there pastels from the Fall 2014 Marc Jacobs collection?
· Take a Virtual Tour of SalonCapri Newbury [Racked Boston]
· SalonCapri [Official Site]