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With the 118th Boston Marathon less than a month away, you can expect to start seeing even more athletic spirit around town than usual. Budding apparel brand Right on Hereford, Left on Boylston (named after the 26.2 mile race's last two turns) has received its own pop-up kiosk in the Revere Hotel lobby, open now through April 30. Men's and women's logo-emblazoned t-shirts ($25-$30), hoodies ($45-$65), cowbells ($5), and stadium-safe tote bags are on display for purchase.
The brand's founder, Massachusetts native and marathon runner John Stoller, partnered with Marathon Sports following last year's tragedy to raise over $140,000 for The One Fund through the sale of "Boston Strong" shirts. Continuing his charitable cause, Stoller's merchandise donates $5 of every purchase made by a charity runner back to their charity of choice.
· Right on Hereford, Left on Boylston [Official Site]