Boutique fitness can be intimidating to jump into, with cryptically-named workouts on the schedule and prohibitive costs—or so you may believe. ClassPass, a New York-based subscription service, launched in Boston this week to combat those misconceptions about the studio experience, with a $99 monthly membership allowing users to take ten classes at more than 20 local studios. Yes, it's more than some gym memberships, but at an average of $10 per class, it's a bargain compared to studio rates topping $30 per class.
Co-founder Mary Biggins notes, "We're definitely not a deal, but we want fitness to be accessible and we want people to get a diversity of classes. That's what your body needs." Currently blending a mix of indoor cycling, Pilates, and yoga studios, ClassPass expects to grow its roster quickly, as Boston is just the second city to welcome this service. Since launching on Monday, Biggins adds that more than ten studios have reached out saying "We're here too!"
The highly-active ClassPass team vets the workouts themselves, making sure they are comfortable sending users to a new studio. Users are required to rate each class on the site, and paired with blog features that highlight instructors, ClassPass aids the decision-making of which class to take. Identifying that its members are a social bunch, often scheduling classes together, Biggins mentions that a feature will be introduced soon showing who you know in each class. To sign up, simply request an invite. Our Racked NY buddies are already pretty smitten with the service.
· Three Reasons Why 2014 Is a Great Year for Fitness in NYC [Racked NY]
· ClassPass [Official Site]