Holiday Launches E-Commerce, Titled Souvenir by Holiday

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Beacon Hill boutique Holiday is a bastion of pretty, girly whimsy, drawing in lovers of the always-adorable line Lauren Moffat, globally sourced pieces from Lemlem, vintage-inspired shirts from Bell by Alicia Bell, and those seeking smaller brands, often made in the good ol' US of A (including Holiday's own private labels). Just last Friday, owner Jessika Goranson announced on the store's blog that its e-commerce site, Souvenir by Holiday, has launched, opening up apparel, accessories, and especially jewelry collections for fans to browse and shop from afar.

Also front-and-center is "The Trunk" feature, which seems to be a virtual trunk show for a specific brand (currently, Bonne Nuit pajamas), a nice touch mimicking the rotating roster of trunk shows in the store itself. While there isn't much inventory on the site yet, we have a good feeling there is more to come.
· Souvenir by Holiday [Official Site]
· Holiday [Official Site]