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This week, a host of New England brands are gathering for a week-long pop up shop at 301 Newbury Street, bringing a coastal vibe to Boston's center. From York, Maine, to Cape Cod, the six labels (Category 5 Boat Shoes, Beacon & Brewster, Cape Cod Shoe Supply, Harding-Lane, York Design Company, and Dock & Harbor) will offer customizable boat shoes, charitable t-shirts, embroidered accessories, and cheeky ties ranging from $10 to $140.
The space will be open daily through April 28 between 10am and 8pm. Category 5 CEO Jason Shuman notes, "I'm excited about the opportunity to interact with our customers one-on-one and allow them to try-on the product. The majority of our business is online, or in stores on Cape Cod or the Southeast, so this will give people the opportunity to feel the difference between our brand and the competition."
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