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High street retailer Primark is plotting its expansion across the pond, selecting Boston for its first-ever stateside store. Kind of an interesting move, as typically international brands select our bigger neighbor down the coast (ahem, New York) for their US entry. WWD reports that the company has signed a lease for 70,000 square feet in the Burnham Building, formerly home to Filene's and currently under construction.
The opening is slated for late 2015, coupled with plans to expand further into the Northeast through 2016. Though Primark is a gigantic company, it doesn't have as big of a brand recognition in the region as say, competitors Zara and Uniqlo. It's also linked to the tragic factory collapse in Bangladesh last year. Will this be the retail jolt Downtown Crossing needs? Dish in the comments.
· Primark to Open Stores in America [WWD]
· Primark to open its first US stores [BBC]