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Boston's group fitness scene is a burgeoning business, pulling brands with cult-like followings (SoulCycle and Barry's Bootcamp among them) to the area for the first time—though none yet deliver quite the same formula as Florida-born Orangetheory, set to open late May in Brighton. This 3400 square foot studio will serve as the company's Massachusetts flagship, offering its custom blend of heart rate interval-based training. With 24 people in a class, the hour-long session is split into cardio and strength, promoting an always changing full body workout.
Using treadmills, water rowers, TRX, kettle bells, and more, the truly unique element of Orangetheory is its personal heart rate monitor, live projecting each individual's color-coded metabolic zone on a giant TV screen and then emailing a workout report the next day (talk about accountability!). The goal of hitting your "orange zone" (71% to 83% of your max heart rate) reportedly results in a potential burn of up to 1000 calories per session, continuing for up to 36 hours post-workout. Membership is initiation- and contract-free, available on a month-to-month basis. The Brighton studio is currently pre-selling founders' memberships at a discounted rate (around $10 per class versus the typical $15 to $20; drop in is $25), as well as offering two free weeks of classes. Email manager Kerri Jesson or call (617) 208-8378 for more info.
· Orangetheory Brighton [Official Site]