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West Elm Brings Nine MA Makers Into Its 'Local' Marketplace

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West Elm has often taken measures to weave regional talent into its stores, including last year's Market concept store-in-store and a holiday collaboration with Massachusetts-based furniture company Richard Watson. Next up in its plans for stylishly dominating the homes of Ikea-grads is West Elm Local, with the Fenway store only one of six markets selected nationwide to stock artisans from the respective area. Nine makers are featured with merchandise already in-store, including tote bags made from reclaimed textiles, paper goods, and etched glassware—all with some Bay State flavor.

· West Elm Local in Boston [Front + Main]
· West Elm [Official Site]

west elm

112 West 18th Street, Manhattan, NY 10011 (212) 929-4464 Visit Website