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In a move to enrich its in-store experience, colorful New York brand Kate Spade plans to launch Perch displays in select stores, including the Boston location at 117 Newbury Street. What does that mean exactly? Perch projects images and animations in real time onto a table top or wall, guided by sensors that signal when a customer picks up a featured product or touches the surface. Kate Spade chief marketing officer Mary Beech tells WWD that the retailer has seen a higher-sell through for products placed on the Perch table in its NYC Flatiron District shop. Keep an eye out for the interactive display in the Back Bay next month.
· Kate Spade Launches Perch Technology in Stores [WWD]
· Kate Spade [Official Site]